This month our SEO specialists have been busy undertaking extensive analysis of the organic search landscape for the legal sector in a bid to help firms inform and prioritise their search marketing strategies.
Having worked with the likes of Addleshaw Goddard, Charles Russell Speechlys, Simpson Millar, Co-op Legal Services and Stowe Family Law, our digital marketing specialists are all too aware of how competitive the market is, particularly when it comes to climbing Google’s SERPs.
As with many businesses in the current climate, law firms are facing a number of challenges as the market shifts. While some firms reported a decline in conveyancing work as a result of what’s now referred to as “lockdown”, pressures and changes in individual circumstances have resulted in significant uplifts in areas such as family law and employment law. More important than ever, understanding the landscape, shifts in demand and how to leverage SEO to strengthen visibility when potential clients are searching for your services is key.
Alongside these market shifts, we understand that many marketers in the legal space have experienced a lack of buy-in from senior leadership when it comes to digital marketing; particularly around investment in SEO, despite solid search strategies playing a proven role in generating revenue.
Following best practice when it comes to building the right foundation through technical SEO, strengthening domain authority (DA) through digital PR, and driving expertise, authoritativeness and trustworthiness through carefully crafted content informed by thorough keyword analysis can generate significant ROI. With the right knowledge and guidance, those firms that invest and excel in these areas will reap the rewards.
Using our proprietary research tool, Sonar, we analysed the performance of over 3,000 legal domains across the UK. The report – which is available to firms to download for free – unveils the best performing law firms within the personal law, business law and wealth management spaces. But most notably, the report shares valuable insights into why the top firms are succeeding when it comes to SEO and how other businesses can learn from their success.
Download the report to identify your opportunities for growth, inform strategic direction and support with your marketing budget allocation.
Interested in bespoke analysis?
Our team are able to run bespoke analysis for individual businesses including a detailed view on your current search performance, competitor gap analysis, insight around channel and budget allocation and identification of strategic growth opportunities.
If you’d like us to run this free analysis for you, please contact our Partnerships Manager Steve Denman on 07903323853 or Steve.Denman@twentysixdigital.com.
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