Data strategy

Data at the heart of marketing transformation

In today’s world, sustainable brand growth isn’t possible without data. We help brands harness insights to acquire new customers and increase engagement from the audience they already have. Our approach marries first-party data with marketing platforms, targeted messaging, reporting and decisive, real-time decision-making.

Three 26 employees sat at their desk and looking at their computer screen.

Work with data experts

We are accredited Google Marketing Platform and Google Cloud partners. That means we're experts in integrating large numbers of complex data sources to deliver real-time business intelligence - and we can give you the insights you need to transform your marketing strategy.

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Connect your marketing technology stack

We allow you to work with the best technology partners for your brand and steal a march on your competitors. We connect offline data with online insights to prove which channels are driving the most value, perform detailed customer segmentation for personalised marketing, and predict customer lifetime value to maximise ROAS.

Future-proof your strategy

We help future-proof strategies in preparation for a cookie-less world by integrating new data sources into your measurement frameworks.

Joined-up measurement

Understanding the value of touchpoints throughout your customer journey is key to growth. We bring your measurement and attribution tools together so you can see the big picture.

Cross-platform experience

With experience across all major channels and industries - our data team works alongside channel specialists to ensure our insights turn into actions that feed growth.

Empowering data-driven decision making for Tommee Tippee

We overhauled Tommee Tippee's analytics, aligning tracking solutions across global markets to empower the team to make better business decisions.

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our work

26’s Data Science support is invaluable. The team’s technical and application knowledge is best-in-class and helps us drive increased commercial value into our business. Requests for either data interpretation, visualisation or insights are met in a prompt, friendly and professional manner. I see 26’s Data Science team as a natural, virtual extension of our team.

Andy Heywood, Head of Digital Marketing & Ecommerce - Speedy Hire

Accreditations & tools

Logo: Google Cloud Partner
Logo: Google Marketing Platform Certified
Logo: Looker Studio
Logo: salesforce

What we do 

Our data experts help you realise your brand’s potential with innovative processes, tools and frameworks. Our work includes:

  • Integrated data strategy
  • Martech strategy​
  • Tech stack audits​
  • First-party data strategy (including identity resolution)
  • Data integration strategy (including salesforce integration)

Related services

Measurement & Effectiveness
Programmatic media
Technology & Platform review

Our insights

Tap into our latest thinking to discover the newest trends, innovations, and opinions direct from our team.

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Unlock your potential with transformative data

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