Monty rolls-out
With Monty on our side, we enhanced customer sentiment, improved organic search visibility, and increased online conversions – all through a series of creative animations and tactical digital campaigns.
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Asda Money
Creating impactful brand distinctionWe partnered with Asda Money to take an approach unlike anything that had been done before. Designing and creating a central character that would become the face of the brand and digital marketing activity.
The challenge
Asda Money offers a trusted range of personal finance products, but the brand needed something special to stand-out from competitors and better connect with new and existing customers.
The solution
‘Monty the pig’ was born. Sitting at the forefront of the brand and its digital activity, Monty brought a touch of humour and accessibility to a sector that is known to be detail-heavy and lacking in personality.
Building out the Monty guidelines
Return on imagination
Monty had won the hearts of the nation and the numbers backed it up.
81%
of customers agreed Monty made the brand more appealing & relevant
226%
increase in conversions across key products YoY
National coverage
in publications such as The Guardian & The Sun
Monty for Asda Money’s pet insurance
- Asda MoneyThe impact 26 has had on our business over a 3-year period has been incredible. From launching our new site, to encouraging us to be braver with our brand, it’s been an exciting journey and one we’re sure will only lead to further success. Our partnership which is built on trust, respect and collaboration has been key to delivering such fantastic results.
Monty for Asda Money’s pet insurance
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